The 10 Foundational UX Principles Every Designer Should Know
If you’ve ever rage-closed an app because it wouldn’t let you “go back” or stared at…
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Your A/B Tests Are Lying to You! The Myth of Data Driven Design
A/B testing is supposed to be the ultimate weapon in data-driven design. Change a button color,…
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The Art of Duolingo Notifications: The Subtle Manipulation of Language Learners
Let’s get something straight: Duolingo is a brilliant app. It’s become a household name in the…
