AWS re:Invent 2018 is Coming – Are You Ready?

As I write this, there are just 138 days until re:Invent 2018. My colleagues on the events team are going all-out to make sure that you, our customer, will have the best possible experience in Las Vegas. After meeting with them, I decided to write this post so that you can have a better understanding of what we have in store, know what to expect, and have time to plan and to prepare.

Dealing with Scale
We started out by talking about some of the challenges that come with scale. Approximately 43,000 people (AWS customers, partners, members of the press, industry analysts, and AWS employees) attended in 2017 and we are expecting an even larger crowd this year. We are applying many of the scaling principles and best practices that apply to cloud architectures to the physical, logistical, and communication challenges that are part-and-parcel of an event that is this large and complex.

We want to make it easier for you to move from place to place, while also reducing the need for you to do so! Here’s what we are doing:

Campus Shuttle – In 2017, hundreds of buses traveled on routes that took them to a series of re:Invent venues. This added a lot of latency to the system and we were not happy about that. In 2018, we are expanding the fleet and replacing the multi-stop routes with a larger set of point-to-point connections, along with additional pick-up and drop-off points at each venue. You will be one hop away from wherever you need to go.

Ride Sharing – We are partnering with Lyft and Uber (both powered by AWS) to give you another transportation option (download the apps now to be prepared). We are partnering with the Las Vegas Monorail and the taxi companies, and are also working on a teleportation service, but do not expect it to be ready in time.

Session Access – We are setting up a robust overflow system that spans multiple re:Invent venues, and are also making sure that the most popular sessions are repeated in more than one venue.

Improved Mobile App – The re:Invent mobile app will be more lively and location-aware. It will help you to find sessions with open seats, tell you what is happening around you, and keep you informed of shuttle and other transportation options.

Something for Everyone
We want to make sure that re:Invent is a warm and welcoming place for every attendee, with business and social events that we hope are progressive and inclusive. Here’s just some of what we have in store:

You can also take advantage of our mother’s rooms, gender-neutral restrooms, and reflection rooms. Check out the community page to learn more!

Getting Ready
Now it is your turn! Here are some suggestions to help you to prepare for re:Invent:

  • Register – Registration is now open! Every year I get email from people I have not talked to in years, begging me for last-minute access after re:Invent sells out. While it is always good to hear from them, I cannot always help, even if we were in first grade together.
  • Watch – We’re producing a series of How to re:Invent webinars to help you get the most from re:Invent. Watch What’s New and Breakout Content Secret Sauce ASAP, and stay tuned for more.
  • Plan – The session catalog is now live! View the session catalog to see the initial list of technical sessions. Decide on the topics of interest to you and to your colleagues, and choose your breakout sessions, taking care to pay attention to the locations. There will be over 2,000 sessions so choose with care and make this a team effort.
  • Pay Attention – We are putting a lot of effort into preparatory content – this blog post, the webinars, and more. Watch, listen, and learn!
  • Train – Get to work on your cardio! You can easily walk 10 or more miles per day, so bring good shoes and arrive in peak condition.

Partners and Sponsors
Participating sponsors are a core part of the learning, networking, and after hours activities at re:Invent.

For APN Partners, re:Invent is the single largest opportunity to interact with AWS customers, delivering both business development and product differentiation. If you are interested in becoming a re:Invent sponsor, read the re:Invent Sponsorship Prospectus.

For re:Invent attendees, I urge you to take time to meet with Sponsoring APN Partners in both the Venetian and Aria Expo halls. Sponsors offer diverse skills, Competencies, services and expertise to help attendees solve a variety of different business challenges. Check out the list of re:Invent Sponsors to learn more.

See You There
Once you are on site, be sure to take advantage of all that re:Invent has to offer.

If you are not sure where to go or what to do next, we’ll have some specially trained content experts to guide you.

I am counting down the days, gearing up to crank out a ton of blog posts for re:Invent, and looking forward to saying hello to friends new and old.

— Jeff;

PS – We will be adding new sessions to the session catalog over the summer, so be sure to check back every week!

AWS Online Tech Talks – July 2018

Join us this month to learn about AWS services and solutions featuring topics on Amazon EMR, Amazon SageMaker, AWS Lambda, Amazon S3, Amazon WorkSpaces, Amazon EC2 Fleet and more! We also have our third episode of the “How to re:Invent” where we’ll dive deep with the AWS Training and Certification team on Bootcamps, Hands-on Labs, and how to get AWS Certified at re:Invent. Register now! We look forward to seeing you. Please note – all sessions are free and in Pacific Time.

Tech talks featured this month:

Analytics & Big Data

July 23, 2018 | 11:00 AM – 12:00 PM PT – Large Scale Machine Learning with Spark on EMR – Learn how to do large scale machine learning on Amazon EMR.

July 25, 2018 | 01:00 PM – 02:00 PM PT – Introduction to Amazon QuickSight: Business Analytics for Everyone – Get an introduction to Amazon Quicksight, Amazon’s BI service.

July 26, 2018 | 11:00 AM – 12:00 PM PT – Multi-Tenant Analytics on Amazon EMR – Discover how to make an Amazon EMR cluster multi-tenant to have different processing activities on the same data lake.

Compute

July 31, 2018 | 11:00 AM – 12:00 PM PT – Accelerate Machine Learning Workloads Using Amazon EC2 P3 Instances – Learn how to use Amazon EC2 P3 instances, the most powerful, cost-effective and versatile GPU compute instances available in the cloud.

August 1, 2018 | 09:00 AM – 10:00 AM PT – Technical Deep Dive on Amazon EC2 Fleet – Learn how to launch workloads across instance types, purchase models, and AZs with EC2 Fleet to achieve the desired scale, performance and cost.

Containers

July 25, 2018 | 11:00 AM – 11:45 AM PT – How Harry’s Shaved Off Their Operational Overhead by Moving to AWS Fargate – Learn how Harry’s migrated their messaging workload to Fargate and reduced message processing time by more than 75%.

Databases

July 23, 2018 | 01:00 PM – 01:45 PM PT – Purpose-Built Databases: Choose the Right Tool for Each Job – Learn about purpose-built databases and when to use which database for your application.

July 24, 2018 | 11:00 AM – 11:45 AM PT – Migrating IBM Db2 Databases to AWS – Learn how to migrate your IBM Db2 database to the cloud database of your choice.

DevOps

July 25, 2018 | 09:00 AM – 09:45 AM PT – Optimize Your Jenkins Build Farm – Learn how to optimize your Jenkins build farm using the plug-in for AWS CodeBuild.

Enterprise & Hybrid

July 31, 2018 | 09:00 AM – 09:45 AM PT – Enable Developer Productivity with Amazon WorkSpaces – Learn how your development teams can be more productive with Amazon WorkSpaces.

August 1, 2018 | 11:00 AM – 11:45 AM PT – Enterprise DevOps: Applying ITIL to Rapid Innovation – Innovation doesn’t have to equate to more risk for your organization. Learn how Enterprise DevOps delivers agility while maintaining governance, security and compliance.

IoT

July 30, 2018 | 01:00 PM – 01:45 PM PT – Using AWS IoT & Alexa Skills Kit to Voice-Control Connected Home Devices – Hands-on workshop that covers how to build a simple backend service using AWS IoT to support an Alexa Smart Home skill.

Machine Learning

July 23, 2018 | 09:00 AM – 09:45 AM PT – Leveraging ML Services to Enhance Content Discovery and Recommendations – See how customers are using computer vision and language AI services to enhance content discovery & recommendations.

July 24, 2018 | 09:00 AM – 09:45 AM PT – Hyperparameter Tuning with Amazon SageMaker’s Automatic Model Tuning – Learn how to use Automatic Model Tuning with Amazon SageMaker to get the best machine learning model for your datasets, to tune hyperparameters.

July 26, 2018 | 09:00 AM – 10:00 AM PT – Build Intelligent Applications with Machine Learning on AWS – Learn how to accelerate development of AI applications using machine learning on AWS.

re:Invent

July 18, 2018 | 08:00 AM – 08:30 AM PT – Episode 3: Training & Certification Round-Up – Join us as we dive deep with the AWS Training and Certification team on Bootcamps, Hands-on Labs, and how to get AWS Certified at re:Invent.

Security, Identity, & Compliance

July 30, 2018 | 11:00 AM – 11:45 AM PT – Get Started with Well-Architected Security Best Practices – Discover and walk through essential best practices for securing your workloads using a number of AWS services.

Serverless

July 24, 2018 | 01:00 PM – 02:00 PM PT – Getting Started with Serverless Computing Using AWS Lambda – Get an introduction to serverless and how to start building applications with no server management.

Storage

July 30, 2018 | 09:00 AM – 09:45 AM PT – Best Practices for Security in Amazon S3 – Learn about Amazon S3 security fundamentals and lots of new features that help make security simple.