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Rebuffing aggressive overtures from Microsoft, Time Warner has agreed to sell a 5 percent stake in America Online to Google for $1 billion as part of an expanded partnership between AOL, once the dominant company on the Internet, and Google, the current online king.
Continue reading AOL to Sell 5% of to Google
Understanding and being able to calculate the keyword density on your Web pages is essential for keyword optimization. Read on to learn how to figure keyword density and what optimal density ranges are for your target keywords.
Continue reading Figuring Keyword Density
According to a Nielsen//Netratings study, Google holds the top spot for search engine destinations. However, if you take a closer look at N//N’s findings, you see that Yahoo and MSN share the second and third positions, respectively. Because MSN search is still using Overture to serve their search results more people are vicariously using the Yahoo method of search than they do Google.
The Second Look at MSN’s Search technology is available for public beta testing. I’ve given it a spin myself and must say that I’m impressed. Although they have no ads on the SERP’s of the prev?ew site, I’m sure they will load it up with the 15 or more Overture “sponsored sites” which clutter the results pages on the current search results by the time the new public beta reaches its official launch.
Take a look for yourself: http://techpreview.search.msn.com
The theory goes something like this: The search engine Powers That Be have decided that if other sites are linking to your site, it must be a winner; therefore, it deserves a boost in rankings (when all else is equal). If you think about it, this makes a lot of sense. People link to good sites, not bad ones.
Continue reading What is Link Popularity?
Copywriting for search engines is one of the more important aspects of the SEO industry. Ensuring your content is relevant and keyword rich is an effective method to “impress” the search engines. By impress, I mean that the majority of search engines value optimized content with keyword-laden text. However, if you have too much keyword density, Google and others can consider this spam, and may penalize your site.
Continue reading Keyword Density: How Much Is Too Much
Search engines recognise that, if they can identify a heading it is very likely to be relevant to the body of text below it. In other words, headings are an opportunity to position keywords.
Continue reading Using heading tags to optimise your website for Google
The dmoz directory is not a search engine. It’s a directory, like a phonebook. It has been categorizing the Internet since 1998. Dmoz currently has over 590,000 categories and sub categories. The main directory itself has sixteen main categories. All subcategories fall under these top sixteen. Imagine, everything in the known universe able to be categorized under a mere sixteen main subject headings. Seems impossible, but it’s true.
Continue reading Ten Web Site Promotion Tips for DMOZ – Open Directory Project